It’s a brave new world for newspaper and magazine publishers. After years of predictable profits, traditional publishing revenues are steadily declining as more consumers log on to get news and entertainment and find peer communities.


To survive and to thrive, print publishers need to develop vibrant online brands that extend the value and the shelf life of their content assets. They need to update their idea of what content is—image, audio, video, and user generated content and on-going user interactions. They need to understand their audience and its behaviors in order to compete effectively for advertising dollars.


Ad hoc solutions and installed Web publishing platforms have proved costly to buy and painful to implement. Only by incorporating agile, on demand Web content management (WCM) into their editorial, publishing and advertising workflows can print publishers maintain relevance, and market share, in today’s media marketplace. Effective WCM can help companies migrate their local and regional readers to new platforms and deliver more value, build more loyalty, and make more money than before.


But where to start?


Join Editor & Publisher magazine for this live, interactive Web seminar, sponsored by Clickability, and learn from industry experts how to transition your organization to take advantage of emerging online opportunities. Hear how www.2theadvocate.com, a joint venture between Louisiana Broadcasting and Capital City Publishing, tripled site traffic, more than doubled revenues and became the dominant regional news website less than a year after migrating to the Clickability WCM platform.


During this webinar, you will learn:



•How to increase ad space and optimize revenue

•How to increase readership and revenue from “below the fold” sections

•How a vibrant online news site can dominate the local market

•How an on demand Web content management system lets fewer staff members publish more and better-targeted content, faster

•How publishers can utilize instant, intelligent metrics to refine editorial strategy virtually on the fly

•How online publishers can get back to worrying about content, context, and user experience - not bandwidth, not security, not maintaining code