It’s starting to be referred to as one of the most dangerous jobs on the planet. Today’s chief marketing officers need to be in the know regarding everything involving their organizations—including IT, finance, manufacturing customer service, as well as advertising and marketing—and when something doesn’t go right, they are usually caught somewhere in the middle.


It is no wonder why the average tenure of a CMO is under 2 years these days. And because marketing is such a public function, everyone has an opinion and ready to shoot the messenger when a project goes awry or sales don’t quite meet expectations. The challenges are great because the position is extremely important. In fact, a CMO’s role is more strategic than ever and many are making dramatic impacts within their organizations.


Join Adweek Media Group - Brandweek for this live, interactive Web Seminar and hear from Hewlett-Packard Co. Senior Vice President and Chief Marketing Officer Michael Mendenhall regarding how he handles the challenges of his demanding job. Attend this online-only event and learn best practices and practical advice from this innovative and effective CMO and the challenges and success HP has experienced.