Giving a boost to its existing “Neighborhood Marketing” initiative, regional chain Winn-Dixie Stores, Inc. recently promoted Jim Carrado to v.p., neighborhood marketing. Carrado previously served as senior director of neighborhood merchandising.

In this new role, Carrado will be responsible for executing strategies centered on Hispanic, urban, and affluent clusters. He will work closely with all areas of the business -- including merchandising, marketing, and operations -- to build and oversee a multi-functional team that maintains a strong focus on the company's Neighborhood Marketing initiative, according to Winn-Dixie. The executive will continue to report directly to Dan Portnoy, s.v.p., chief merchandising and marketing officer.

At The Kroger Co., meanwhile, former Goya exec Angel Colon came aboard to spearhead the grocer’s multicultural business development, in a newly created position at its Cincinnati headquarters.

Bringing 16 years of CPG industry experience, Colon previously held leadership positions in sales and ethnic marketing for Goya Foods and The Kellogg Co., the latter of which he had served in a key role on the company’s ethnic marketing team, while leading its Hispanic and African-American promotion efforts.