Winn-Dixie said yesterday that it is turning up the volume on its periodical "Good Til" discounts program beginning immediately, with prominent billing in its weekly circular.

The Jacksonville, Fla.-based chain's "Good Til Fall" program offers customers reduced prices on over 1,000 products through Oct. 8. Shoppers can also take advantage of discounts throughout the store when they use their Customer Reward Card.

The "Good Til" program began several years back and has three additional phases: "Good Til New Year's," "Good Til Spring," and "Good Til July 4."

Winn-Dixie also offers "Buy One Get One Free" and "10 for $10" sales on an on-going basis.

"Winn-Dixie shoppers have enjoyed 'Good Til' savings for many years," said Robin Miller, Winn-Dixie's director of communications. "In these challenging economic times we are placing a stronger focus on highlighting the discounted items in our weekly circular in order to provide more savings to our valued customers."