Nielsen Data

Beer Segment Review
(52 wks. ending 04/03/10)

Beer Brand Ranking
(52 wks. ending 04/03/10)

IRI Economic Times and Trends

July 2010
June 2010
May 2010
March 2010
February 2010
January 2010

The key ingredients to maximizing sales & profit opportunities in the beer category is to have a thorough understanding of beer consumer dynamics and shopper behavior. Our Shopper/Consumer Insights section provides you insightful and relevant information to meet your category business needs.

Use these tools to better understand your beer shopper/consumer and leverage that knowledge to grow your beer sales.

Shopper Insights Fundamental -6/01/09

OOS Information GMA Full Shelf Survey

Rethinking C-store Shopper Behavior in the New Economy (6/30/09 IRI)

Consumer Profiles
Mediamark Research Inc (MRI) provides national questionnaire data including account-level demographics, beer brand preference, etc, across major supermarket, drug, club, restaurant and hotel chains as well as airlines.

2009 MRI Reports

The secret to driving sales & profit opportunities in the beer category is to have a team of dedicated professionals in your pit. Our Category Management section delivers insightful relevant information to help you race ahead of the competition and beat them to victory lane.

The purpose of category management is to build consumer equity. You'll have the inside track to driving incremental beer and related category performance with our Best Practice strategies and tactics. Gain the latest insights, capabilities and best practices in Beer Category Management.

Download a presentation to learn more.
Grocery Beer Fact Book

2009 Progressive Grocer Category
Captains - Nov./Dec 2009

AB Category Management
Approach - 9/26/08